Google Bard reached 650 million monthly active users by November 2025 after rebranding to Gemini in February 2024. The platform achieved 356% growth in under two years while maintaining a 13.5% share of the global AI chatbot market. Enterprise adoption spans 70% of Google Cloud customers, with 13 million developers building applications on the platform.
Bard Statistics Key Insights
- Gemini recorded 650 million monthly active users as of November 2025, up from 142.6 million at rebrand launch
- The mobile application accumulated over 180 million total downloads since May 2024
- Gemini 3 Pro achieved a record 1501 Elo score on the LMArena Leaderboard
- Direct traffic accounts for 76% of platform visits, indicating strong brand recognition
- Enterprise users reached 27 million globally with 52 million individual Pro subscribers
Bard User Growth Statistics
Monthly active users expanded from 142.6 million in February 2024 to 650 million by November 2025. The trajectory accelerated following Gemini 3’s release, with daily active users hovering between 40-45 million.
The platform operates across 230 countries and supports 46 languages. AI Overviews powered by the same technology serve 2 billion users monthly across Google Search.
| Period | Monthly Active Users | Growth Rate |
|---|---|---|
| February 2024 | 142.6 million | Baseline |
| May 2025 | 400 million | +181% |
| July 2025 | 450 million | +12.5% |
| November 2025 | 650 million | +44.4% |
Bard Mobile App Download Statistics
Mobile downloads surpassed 180 million since launch in May 2024. December 2024 marked the highest single month with 1.6 million downloads, while June 2024 showed 679% growth from the initial launch period.
India captured a 52% market share in AI chatbot downloads during 2024, surpassing ChatGPT’s 32% share. This reversed the previous year’s pattern when ChatGPT held 67% dominance.
Bard Market Share and Competitive Position
Gemini holds 13.5% of the global AI chatbot market as of November 2025, positioning third behind ChatGPT at 59.7% and Microsoft Copilot at 14.4%. Market share remained stable between 13.3% and 14.5% throughout 2024 and 2025.
The consistent positioning suggests established traction despite intensifying competition from emerging platforms like DeepSeek, which holds 0.7% market share.
Bard Traffic Source Distribution
Direct traffic constitutes 76% of platform visits, demonstrating that users actively seek the platform rather than discovering it through search or referrals. Organic search contributes 13.55%, while social media accounts for 3.62%.
Desktop platforms generate 68.03% of traffic, with mobile devices contributing 31.97%. Users spend an average of 4 minutes and 43 seconds per session, viewing 3.28 pages per visit.
Social Media Traffic Breakdown
YouTube dominates social media referrals at 58.25%, reflecting Google’s ecosystem advantages. Facebook and WhatsApp each contribute approximately 10%, while LinkedIn accounts for 5.61% of social traffic.
| Social Platform | Traffic Share | Primary Use |
|---|---|---|
| YouTube | 58.25% | Video integration |
| 10.16% | Content sharing | |
| 10.01% | Peer recommendations | |
| 5.61% | Professional interest | |
| X (Twitter) | 3.66% | Tech discussions |
Bard User Demographics and Age Distribution
The user base shows 57.98% male and 42.02% female distribution. The core demographic spans 25-34 years at 29.66%, followed by 18-24 years at 22.40%.
Users aged 35-44 represent 19.71%, while those 45-54 account for 13.02%. Senior users aged 65 and above comprise 6.32% of the total base.
Geographic Distribution
The United States contributes 15.99% of total traffic, followed by India at 10.17%. Vietnam represents 7.5%, Indonesia 5.01%, and the Philippines 3.7%.
Bard Benchmark Performance Statistics
Gemini 3 Pro achieved state-of-the-art performance across multiple AI benchmarks. The model scored 91.9% on GPQA Diamond for PhD-level science questions and 81.0% on MMMU-Pro for multimodal reasoning.
Video understanding reached 87.6% on Video-MMMU, while agentic coding scored 76.2% on SWE-bench Verified. The platform tops the LMArena Leaderboard with a 1501 Elo score.
| Benchmark | Score | Performance Category |
|---|---|---|
| GPQA Diamond | 91.9% | PhD-level science |
| Video-MMMU | 87.6% | Video understanding |
| MMMU-Pro | 81.0% | Multimodal reasoning |
| SWE-bench Verified | 76.2% | Agentic coding |
| SimpleQA Verified | 72.1% | Factual accuracy |
Bard Enterprise Adoption and Business Impact
Enterprise users reached 27 million globally, with 52 million individual Pro subscribers. Over 70% of Google Cloud customers utilize Gemini-powered tools for various business applications.
Users report saving an average of 105 minutes weekly, with 75% indicating improved work quality. Healthcare and finance sectors showed 3.4x growth in adoption rates.
Commercial Applications
Marketing applications involve 42% of digital ads featuring Gemini-generated copy. E-commerce platforms show 33% of brands utilizing the technology for product descriptions.
Customer support implementations handle 2.1 billion tickets annually across sectors. The education sector represents 18% of the total user base, while small businesses account for 36% of active users.
Bard Usage Pattern Statistics
Information gathering and research represent 40% of all interactions. Content creation, including writing and scripts, accounts for 30% of usage.
Work and academic assistance comprise 20% of platform activity, while entertainment purposes occupy the remaining 10%. Gen Z users represent 32% of new registrations as of Q2 2025.
Bard Operating Cost Analysis
Estimated costs per query range from $0.006 to $0.031 depending on response complexity. Base processing overhead costs $0.003, while a standard 50-word response costs approximately $0.015.
Morgan Stanley analysis indicates Google faces $1.2 billion in additional costs for every 10% of search queries generating 50-word AI responses. This economic reality shapes platform development and monetization strategies.
| Response Type | Cost per Query | Description |
|---|---|---|
| Base Query | $0.003 | Processing overhead |
| 25-word Response | $0.006 | Minimal generation |
| 50-word Response | $0.015 | Standard generation |
| Extended Response | $0.031 | Complex generation |
FAQ
How many users does Bard have in 2025?
Gemini (formerly Bard) reached 650 million monthly active users by November 2025, up from 142.6 million at rebrand launch in February 2024. Daily active users range between 40-45 million.
What is Bard’s market share compared to ChatGPT?
Gemini holds 13.5% of the global AI chatbot market as of November 2025, ranking third. ChatGPT leads with 59.7% market share, while Microsoft Copilot holds 14.4%.
How many downloads does the Bard mobile app have?
The Gemini mobile application accumulated over 180 million total downloads since its launch in May 2024. In India, it captured 52% market share in AI chatbot downloads during 2024.
What are the main uses of Bard?
Information gathering and research account for 40% of interactions, content creation 30%, work and academic assistance 20%, and entertainment 10%. Enterprise users save an average of 105 minutes weekly.
How much does it cost to run a Bard query?
Query costs range from $0.006 to $0.031 depending on response complexity. A standard 50-word response costs approximately $0.015, while extended responses reach $0.031 per query.
