Chrome holds 66.75% of the global mobile browser market share as of March 2025, maintaining its position as the dominant mobile browsing platform. This represents growth from 63.8% in 2021 and demonstrates sustained momentum despite increased competition from privacy-focused alternatives. Safari secures second place with 23% market share, while Samsung Internet, Opera, and other browsers collectively account for the remaining 10.25%. Mobile browsing now generates 58.7% of all web traffic globally.
Mobile Browser Market Share Key Statistics
- Chrome commands 66.75% of the mobile browser market share as of March 2025, up from 63.8% in 2021
- Safari holds 23% market share, driven primarily by iOS device usage across iPhone and iPad users
- Mobile browsing accounts for 58.7% of total global web traffic, making mobile optimization critical for websites
- South America shows the highest Chrome penetration at 78.5%, while North America records 50.4% due to strong iPhone adoption
- The average mobile user spends approximately 3.5 hours daily browsing the web on mobile devices
Current Mobile Browser Market Share Distribution
The mobile browser landscape shows clear market concentration, with Chrome significantly outpacing competitors. The March 2025 data reveals Chrome controlling two-thirds of the market, while Safari captures nearly a quarter of mobile users.
Samsung Internet maintains 3.6% market share, benefiting from pre-installation on Galaxy devices. Opera holds 1.6% of the market, focusing on data compression features for emerging markets. The remaining 5.05% consists of UC Browser, Firefox, Edge, and other alternatives.
The distribution demonstrates Chrome’s cross-platform dominance and integration with Google services. Safari’s position remains strong due to iOS exclusivity, while third-party browsers face challenges gaining traction against these established platforms.
Chrome Mobile Browser Market Share Growth Trajectory
Chrome recorded steady growth between 2021 and 2025, adding 2.88 percentage points to its market share. The browser advanced from 63.87% in 2023 to 65.72% in 2024, then reached 66.75% in 2025.
The most significant expansion occurred between 2023 and 2024, when Chrome gained approximately 1.8 percentage points. This surge coincided with enhanced mobile optimization and Chrome extensions that improve functionality and user experience.
Safari showed minimal movement during this period, increasing from 22.91% to 23% between 2023 and 2025. Samsung Internet declined slightly from 3.85% to 3.6%, while Opera and UC Browser lost marginal ground.
Browser Performance Trends 2023-2025
| Browser | 2023 Share (%) | 2024 Share (%) | 2025 Share (%) | Net Change |
|---|---|---|---|---|
| Chrome | 63.87 | 65.72 | 66.75 | +2.88 |
| Safari | 22.91 | 23.02 | 23.00 | +0.09 |
| Samsung Internet | 3.85 | 3.70 | 3.60 | -0.25 |
| Opera | 1.75 | 1.80 | 1.60 | -0.15 |
| UC Browser | 1.85 | 1.90 | 1.70 | -0.15 |
Regional Mobile Browser Market Share Variations
Geographic distribution of mobile browser usage reveals significant regional differences driven by device ecosystems and economic factors. South America leads Chrome adoption at 78.5%, reflecting widespread Android device usage due to affordability and market availability.
Africa records 75.4% Chrome market share, while Asia shows 71.5% penetration. These regions demonstrate strong Android dominance, with Chrome serving as the default browser on most devices.
North America presents a more balanced ecosystem with Chrome at 50.4% and Safari at 31.8%, reflecting strong iPhone penetration. Europe shows 60.9% Chrome usage with 19.8% Safari share, while Oceania records 56% Chrome and 28.3% Safari distribution.
Regional Browser Distribution Analysis
| Region | Chrome (%) | Safari (%) | Other (%) | Key Factor |
|---|---|---|---|---|
| South America | 78.5 | 7.9 | 13.6 | Android affordability |
| Africa | 75.4 | 8.5 | 16.1 | Budget smartphones |
| Asia | 71.5 | 13.5 | 15.0 | Android dominance |
| Europe | 60.9 | 19.8 | 19.3 | Diverse market |
| Oceania | 56.0 | 28.3 | 15.7 | Balanced ecosystem |
| North America | 50.4 | 31.8 | 17.8 | iOS penetration |
Mobile Browser Usage and Performance Factors
Chrome maintains its lead through several competitive advantages. The V8 JavaScript engine delivers fast rendering performance, while synchronization across devices appeals to users invested in the Google ecosystem. Chrome browser features provide functionality that mobile users value for productivity.
Safari users prioritize privacy features and battery efficiency on iOS devices. The browser leverages tight integration with Apple hardware and operating system optimization. Privacy-focused features like Intelligent Tracking Prevention attract users concerned about data collection.
Samsung Internet benefits from pre-installation on Galaxy devices, though its market share continues declining. Opera targets emerging markets with data compression and built-in VPN functionality, addressing bandwidth limitations and privacy concerns.
FAQ
What is the current mobile browser market share in 2025?
Chrome holds 66.75% of the mobile browser market share as of March 2025, followed by Safari at 23%, Samsung Internet at 3.6%, and Opera at 1.6%. The remaining 5.05% consists of other browsers including UC Browser, Firefox, and Edge.
Which mobile browser has the fastest growth rate?
Chrome recorded the fastest growth between 2023 and 2025, gaining 2.88 percentage points. The browser advanced from 63.87% in 2023 to 66.75% in 2025, with the most significant increase of 1.8 percentage points occurring between 2023 and 2024.
How does mobile browser market share vary by region?
South America shows the highest Chrome adoption at 78.5%, while North America records the lowest at 50.4% due to strong iPhone usage. Africa and Asia show 75.4% and 71.5% Chrome penetration respectively, driven by Android device dominance in these markets.
What percentage of web traffic comes from mobile browsers?
Mobile browsing accounts for 58.7% of all global web traffic as of 2025. The average mobile user spends approximately 3.5 hours daily browsing the web on mobile devices, making mobile optimization essential for websites and online services.
Why does Chrome dominate the mobile browser market?
Chrome’s dominance stems from Android’s global market leadership, deep integration with Google services, fast V8 JavaScript engine performance, and cross-device synchronization. The ability to run Android apps on Chromebook devices demonstrates this ecosystem integration, with pre-installation on Android phones providing immediate market access globally.
