The Most Comprehensive Analysis of YouTube Users, Demographics, Revenue & Platform Growth
YouTube User Base and Platform Reach Statistics
How Many People Use YouTube Globally?
YouTube has 2.7 billion monthly active users as of 2025, making it the second-largest social media platform worldwide. This represents nearly half of all internet users globally. The platform’s total users continue to grow, with 122 million daily active users engaging with content every single day.
YouTube Monthly Active Users Growth (2012-2025)
YouTube User Growth Timeline
YouTube Usage Statistics by Country
When examining active YouTube users by country, India leads with 491 million YouTube users, followed by the United States with 238 million users, and Brazil with 147 million users. The platform’s global reach extends to over 100 countries with localized content in 80 languages.
Top 10 Countries by YouTube Users (2025)
YouTube Demographics and User Statistics
YouTube User Demographics by Age and Gender
The demographics of YouTube users reveal a diverse audience across all age groups. YouTube demographics 2025 show that the largest segment is users aged 25-34 (21.7%), followed by ages 35-44 (18.5%). The platform maintains a slight male majority with 54.3% male users and 45.7% female users.
YouTube Users by Age Group
YouTube Gender Distribution
YouTube Usage Patterns and Behavior
Users spend an average of 48.7 minutes daily on YouTube, with 63% of YouTube views occurring on mobile devices. The platform sees 1 billion hours of video watched daily, with TV viewing now accounting for the largest share of YouTube consumption.
YouTube Revenue and Monetization Statistics
YouTube Advertising Revenue 2025
YouTube generated $9.8 billion in Q2 2025 advertising revenue, marking a 13% increase from the previous year. The platform’s total annual revenue for 2024 reached $39.3 billion, with advertising comprising the majority of earnings.
YouTube Quarterly Ad Revenue (2024-2025)
YouTube Creator Economy Statistics
The YouTube creator ecosystem contributed $55 billion to US GDP in 2024, supporting 490,000 full-time equivalent jobs. YouTube paid over $70 billion to creators, artists, and media companies between 2021-2023 through the Partner Program.
YouTube Shorts Statistics and Performance
YouTube Shorts Monthly Active Users and Views
YouTube Shorts has over 2 billion monthly users and generates 70+ billion daily views. This short-form video feature has become a key driver of platform engagement, with 50% of YouTube creators seeing channel growth within 12 months of starting Shorts.
YouTube Shorts Growth Metrics
YouTube Premium and Music Statistics
YouTube Premium Statistics and Subscriber Growth
YouTube Premium and YouTube Music together have 125 million subscribers globally as of 2025. YouTube Music reached 868.4 million active users and holds a 9.7% market share in global music streaming.
YouTube Marketing and Business Statistics
YouTube Ad Statistics and Marketing Performance
YouTube provides an 11% ROI average for marketers and remains the most-used platform by digital marketers. 51% of marketers use YouTube, with 59% planning to increase their usage more than any other social platform.
YouTube Marketing Statistics
YouTube Content and Channel Statistics
Total YouTube Channels and Video Upload Statistics
Over 500 hours of content are uploaded to YouTube every minute, with more than 113.9 million YouTube channels existing globally. The platform hosts over 20 billion videos as of 2025.
YouTube Subscriber Statistics and Creator Data
MrBeast remains the most-subscribed individual creator with 388 million subscribers as of June 2025. Over 35,000 YouTube channels have reached the one million subscriber milestone, while approximately 60,000 channels have at least 1 million subscribers.
YouTube Watch Time and Engagement Statistics
Daily YouTube Users and Viewing Habits
62% of US internet users report using YouTube every day, while 92% access YouTube weekly. The platform’s average session duration is 30 minutes per user, with users collectively watching over 1 billion hours of video daily.
YouTube Growth Rate and Future Projections
YouTube User Growth and Market Trends
The YouTube user base continues expanding, with projections suggesting growth to 2.85 billion users by end of 2025. The platform’s dominance in TV streaming, capturing 12.4% of total audience TV viewing time, positions it for continued growth in the connected TV space.
Frequently Asked Questions About YouTube Statistics
Sources: Alphabet Inc. earnings reports, Statista, Global Media Insight, DataReportal, and official YouTube communications.
