Here’s how fast a Chromebook with a custom chip like the Apple M1 could be (and why)

A few weeks ago, I sold an old 2016 MacBook Pro that I wasn’t using much. I replaced it with a MacBook Air powered by Apple’s M1 processor that I bought for $899 after a student discount. Although I mainly use a Chromebook, I use various devices and operating systems to keep some perspective on the overall market. And after using the M1 MacBook Air, I’m more convinced than ever that Google should design a custom ARM processor for Chromebooks.

Let me elaborate on two key points as to why I think that.

The M1 blows away Intel-powered devices in browser benchmarks

First, is the overall responsiveness the M1 provides. While I can’t compare apples to apples between devices running Chrome OS and macOS, I can share a few key performance measures.

Take a look at this Octane benchmark, for example, using the ARM version of the Chrome browser on the MacBook Air:

I’ve run this benchmark on dozens of Chromebooks through the years and about the highest score I’ve ever seen is around 45,000 points. And that was on a then-recent Intel Core i5 processor. Granted a Core i7 Chromebook would likely offer an even larger number but likely around another few thousand points. It wouldn’t be a 20,000 point jump, in other words.

By the way, I should note that Google quickly did a nice job in optimizing Chrome for macOS to run natively on the Apple M1-powered laptops. The company quickly offered a build that boosted performance over the existing x86 build for Intel-powered Macs. And for the morbidly curious, Apple’s own Safari browser on the MacBook Air scored nearly as high as Chrome did:

Why does Octane (or any other browser benchmark) matter?

Obviously, there’s more than just browsing capabilities on any modern computing device. And the M1 handles all of the ones I need equally as fast.

For Chromebook users though, browser performance is the key factor. Why? Because the entire user experience is built around the browser. Sure there are other use-cases such as Android apps and the Linux experience. But for all but some edge case users, a Chromebook is typically used for web browsing and web apps.

I can’t comment on how well a chip similar to the Apple M1 would handle Android or Linux. I can say that it performs extremely well with iOS and iPadOS apps, but while similar to Android apps, its an entirely different framework and coding approach. I’d take an educated guess that a custom ARM processor built like the M1 would do well, however.

What’s different about the M1 and current ARM options for Chromebooks

This is the second part of my reasoning, which will require a little deeper dive into the M1 chip itself. That’s because it’s unlike any ARM chip designed by MediaTek, Qualcomm, Samsung and others who might (or have) put their silicon into a Chromebook.

Simply put, Apple has found a way to scale up the performance of the M1 processor cores far beyond that of any competitor.

Image courtesy Apple

There are four “big” cores and four “little” cores, which is similar to how other chip designers today architect their products. But none of those designers are hitting the clock speeds of the M1 in a power-efficient way. Note that I’m making that observation based on the clock speeds and power requirements of currently available chips. But even if you look at a sampling of recently announced or upcoming ARM chips, you can see how Apple outclasses the field when it comes to raw performance potential.

Here’s an overview to illustrate:

Apple M1MediaTek Helio G95Snapdragon 888Exynos 990
Big cores4 x 3.2GHz2 x 2.05GHz1 x 2.84GHz, 3 x 2.42 GHz2 x 2.7GHz, 2 x 2.5GHz
Little cores4 x 2GHz6 x 2GHz4 x 1.8 GHz4 x 2GHz
Big core TDP13.8WTBDTBDReported 9W
Little core TDP1.3WTBDTBDTBD

Keep in mind also that a 10th-generation Intel Core i5, like the one found in the Acer Chromebook Spin 713 only has four cores. These can scale up from 1.6 GHz to a 4.2 GHz boost level, but not for long. At that point, the TDP is up to 15W and the chipset starts to throttle. I have yet to see the M1 throttle to lower speeds due to heat when testing over the past few weeks.

There’s another factor at play here as well: The system memory.

Today, whether you have a Chromebook with an ARM or x86 (Intel/AMD) processor, you have system memory somewhere away from the chip itself. That means the memory usage for reads and writes passes through some system bus. The M1 has either 8 or 16 GB of memory directly in the chipset. That’s far more efficient, meaning more memory throughput.

Continuing on the Intel Core i5 example, Intel claims the maximum memory bandwidth is 45.8 GB/s. That’s fast! But when compared to the M1 chipset? It’s not as impressive: The closer RAM means the M1 can read memory at 68.25 GB/s.

Image courtesy AnandTech

Essentially, a chipset designed similar to the M1 in a Chromebook can offer better performance than one with a current Core i5, if not Core i7.

Wait, I don’t need a faster Chromebook

When I’ve raised the question and the benefits of a custom Chromebook chip similar to Apple’s M1, I’ve seen a common response. “For most users, current Chromebooks are fast enough” is the general vibe. And I understand that sentiment.

But it’s not all about speed, although a faster browser surely leads to a better Chromebook experience. By boosting speeds in a more power efficient way, a solution like this could also bring more battery life. And that’s without increasing the size of a battery.

The MacBook Air I bought has a 49.9 WHr battery, for example. The Acer Chromebook Spin 713 has slightly less capacity at 48 WHrs. The screen sizes are nearly the same on both. I can get around 8 hours of runtime on a charge with the Chromebook with brightness around 50%. The same scenario for the MacBook Air with M1? Sixteen hours of usage on a charge is the lowest I’ve seen. I typically go for nearly 18 hours before needing to plug in.

There’s also the cost factor, although we don’t know how much a similar custom ARM chip for Chromebooks would be priced. However, as you move up the Intel Core lineup to the i5 and i7 range, you’re starting to see the chipset boost the device cost by $200 to $400 at a minimum. And you’re still not getting the battery life or the performance of a chipset like the M1 if you could design a Chromebook around it.

So I get the “we don’t need more speed” mantra. That doesn’t mean we should discount the other benefits.

All in all, anything that can improve the Chromebook experience — whether its performance, battery life, or even lower priced high-end devices — is a win in my book.

16 thoughts on “Here’s how fast a Chromebook with a custom chip like the Apple M1 could be (and why)

  • December 26, 2020 at 5:03 pm

    Apple without Steve Jobs is still a better run company than Google or Microsoft. Some good decisions and leadership being shown. Google we know you can do better!

  • December 26, 2020 at 6:55 pm

    Always good to read your thoughts Kevin.

    (On a side note, I hope that you were all able to enjoy some family time during this festive period.)

    • December 26, 2020 at 7:18 pm

      Indeed I did! Hope you and yours are well & healthy. Cheers!

    • January 1, 2021 at 5:35 pm

      Google is the company of the future. There is a reason why Microsoft Samsung & others work with Google. Goodbye and good riddance apple, no great loss.

  • December 26, 2020 at 10:46 pm

    As you’ve reported before Google is working on a custom chip, codenamed Whitechapel. Google’s custom SOC is supposed to be based on Samsung’s Exynos processor. The details for Samsung’s processors have started to come to light. So, now that we have some details about this year’s Samsung chips I have a guess about the specs for Google’s version (below). I think this chip will be used in made by Google phones and chromebooks very soon. I think the Whitechapel SOC will be all about power efficiency and on device AI. Apple has an advantage re computing power but Google can do some amazing things with on device machine learning.

    Whitechapel CPU Specifications

    2 x cortez a78 @2.8ghz
    2 x cortez a76 @2.4ghz
    4 x cortez a55 @1.8ghz

    Mali g78 mp12

    NPU / DSP:
    Pixel neural core version 2 @ ~10 TOPS

    Integrated Sub-6 and mmWave 5G

    8gb LPDDR5

  • December 26, 2020 at 10:51 pm

    I honestly don’t think the battery stats for the Chromebook are accurate.
    I use Asus flip c436 which has (according to some reviewers) a mediocre battery. Nevertheless, I never get less then 10 hours. Usually 12 or more. And wait for it…. I do a full stack web development on it. I run 2 http servers, go compiler and the rest of the bells and whistles. And obviously I browse the web on the way. My question is what the hell do people do with their Chromebook to get 8 hours of battery life? Especially on spin 713.
    Sure, more is better though.
    All that said, I do think a custom ARM chip would be cool.

  • December 26, 2020 at 11:15 pm

    Now, all we need would be running CloudReady on this Mac…

    • December 27, 2020 at 9:10 am

      Think CR won’t work on these new Macs, because it’s ARM, or am I wrong?

      • December 27, 2020 at 9:17 am

        ARM is fine for CR. Just the evil fruit company doesn’t want us to use anything other than MacOS

  • December 27, 2020 at 10:42 am

    Why compare with older Intel architectures? The Tiger Lake laptop ship will be in Chromebooks in 2021 and memory bandwidth is claimed to be 86GBps. These also have memory controller support for lpddr5.

  • December 27, 2020 at 3:26 pm

    Apple’s work on the M1 is certainly impressive. I think the biggest critique of this take is to assume it’s merely the architecture that enables Apple to work its magic. It’s not—case in point, Apple outclasses every other ARM SoC OEM when it comes to performance, even having had embarrassed Qualcomm in 2013 by beating it to 64-bit ARM, several years ahead of Qualcomm’s original roadmap.

    So it’s taken years of practice and experience with SoC development, over multiple generations of products and multiple product lines for Apple to develop industry-leading silicon expertise, and this doesn’t come quickly or easily.

    Second, Apple has incredible economies of scale given Apple’s leading market position in all things ARM and its tight vertical integration—between the incredible volume of Apple’s smartphones, tablets, and now PCs all using Apple silicon, not only can it invest heavily into engineering and get a ton of return value, but it can also accept higher BOM decisions and provide larger relative surface area on the SoCs for even added performance.

    All this goes to show that it would not only take serious balls in terms of long term investment (Google has had little of its own silicon in market, a handful of security chips and AI/ML coprocessors in its Pixel phones) and attracting of engineering talent, but also the ability to either use the chip in huge volumes within its own products (Google sells hardware at a fraction of a fraction of Apple) or be able to sell it to other vendors in huge volumes (which is difficult given that competition already exists and Qualcomm and Samsung are unable to directly compete with Apple silicon).

  • December 28, 2020 at 2:08 am

    What kind of Octane scores do Ryzen 4800H or 4900H pump out?

  • December 28, 2020 at 8:23 am

    There is no magic in what Apple did with the M1 CPU. But it does work out easier when you control all aspects of the hardware, OS, and designs. Mac’s are an exclusive model platform. You don’t have multiple manufactures building Mac’s like with Chromebook’s or Windows PC’s. It’s why the type of CPU Apple designed has not happened in either of the PC or other computer makers. This is where Apple can benefit from all its control.

  • December 28, 2020 at 9:05 am

    Google could have become a leader in this space years ago by making sure that Crostini Linux worked on Qualcomm and Exynos SOCs instead of just MediaTek and using ARM SOCs in their Pixel ChromeOS devices. Instead, Google has steadily doubled down on Intel. Instead of promoting 5G ARM-based Chromebooks as mobile cloud-based productivity devices that feature SaaS and Linux apps, Google is going the other way entirely in trying to get enterprises to adopt Chromebooks with 16 GB of RAM and Intel Core i7 processors that will run Windows apps via virtual machines. While they are promoting cloud gaming on one had with Stadia – though notably NOT promoting ChromeOS as a preferred Stadia platform – they are working to bring native support for Steam games – including those that run on Windows – to ChromeOS in 2021.

    Maybe they will completely change directions when Whitechapel – which we have been hearing about in some form almost as long as we have been hearing about Fuchsia – finally gets released. Until that happens where Apple has transformed macOS into the platform of the future – which was SUPPOSED to be the original goal of ChromeOS – Google seems to be trying to get Chromebooks where Windows laptops were in 2015.

  • January 31, 2021 at 7:29 pm

    The peak power draw on Apple’s Firestorm (big) core is approximately 4.5W not 13.8W. The latter number might be the power draw of the CPU complex or of the whole SoC package but it absolutely does not apply to the big core.


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