Midjourney crossed 21 million registered Discord users by mid-2025 and pulled in roughly $500 million in annual revenue with a team of fewer than 165 people, making it one of the most capital-efficient companies in AI. The platform now holds 26.8% of the global AI image generation market, ahead of DALL-E and NightCafe. This post covers the latest Midjourney AI statistics 2026, including users, revenue, demographics, traffic, and market share.
Key Midjourney AI Statistics 2026
- Midjourney has around 21 million registered Discord users as of early 2026.
- The platform generated approximately $500 million in revenue in 2025, a 66.7% jump from $300 million in 2024.
- Midjourney holds 26.8% of the global AI image generation market.
- Daily active users range between 1.2 million and 2.5 million.
- The United States contributes 17.34% of all desktop traffic to midjourney.com.
How Many People Use Midjourney AI?
Midjourney reached 21 million registered users on its Discord server by mid-2025 and is projected to surpass 25 million by late 2026. The platform crossed 1 million users within six months of its July 2022 launch, making it the fifth-fastest platform to reach that milestone.
Daily active users range between 1.2 million and 2.5 million, with roughly 23,000 new sign-ups added each day. Midjourney also operates the largest Discord server in the world.
| Year | Registered Users |
|---|---|
| 2022 | 1 million |
| 2023 | 14.5 million |
| 2024 | 20 million |
| Mid-2025 | 21 million |
| Early 2026 | ~21 million |
Source: Discord, Company Reports
Midjourney AI Statistics 2026: Revenue Breakdown
Midjourney recorded $500 million in revenue in 2025, up 66.7% from $300 million in 2024. The company achieved this without any external funding and almost zero marketing spend. Revenue per employee sits at roughly $5 million, ahead of Dropbox, Slack, and Palantir.
For 2026, analysts forecast annual recurring revenue between $500 million and $600 million, driven by enterprise plans for creative agencies and the new web platform.
| Year | Revenue | Year-over-Year Change |
|---|---|---|
| 2022 | $50 million | — |
| 2023 | $200 million | +300% |
| 2024 | $300 million | +50% |
| 2025 | $500 million | +66.7% |
| 2026 (forecast) | $500M–$600M | +0–20% |
Source: GetLatka, Company Estimates
Midjourney AI Statistics 2026 By Market Share
Midjourney leads the AI image generation market with a 26.8% share, ahead of DALL-E at 24.4% and NightCafe at 23.2%. Adobe Firefly holds about 15.6%, with the remaining 10% spread across smaller platforms.
The wider AI image generator market reached $8.7 billion in 2024 and is forecast to hit $60.8 billion by 2030 at a 38.2% compound annual growth rate. AI tools running on Chromebooks have also pushed Midjourney adoption among students and educators.
| Platform | Market Share |
|---|---|
| Midjourney | 26.8% |
| DALL-E | 24.4% |
| NightCafe | 23.2% |
| Adobe Firefly | 15.6% |
| Others | 10.0% |
Source: AIPRM
Midjourney AI Demographics 2026
Midjourney visitors skew male, with 59.94% male and 40.06% female users according to recent SimilarWeb data. The 25-34 age group is the largest segment at 36.99%, followed by 18-24 year olds at 22.98%. Users aged 34 and under account for roughly 60% of the entire base.
Gender Split
| Gender | Share |
|---|---|
| Male | 59.94% |
| Female | 40.06% |
Source: SimilarWeb
Age Distribution
| Age Group | Share |
|---|---|
| 18-24 | 22.98% |
| 25-34 | 36.99% |
| 35-44 | 19.38% |
| 45-54 | 11.45% |
| 55-64 | 5.74% |
| 65+ | 3.46% |
Source: SimilarWeb
Midjourney AI Statistics 2026 By Country
The United States sends the most desktop traffic to midjourney.com at 17.34%, followed by South Korea at 8.99% and China at 4.74%. The United Kingdom and Brazil round out the top five. Students using Chromebooks represent a growing share of younger users, especially in the US and South Korea.
| Country | Traffic Share |
|---|---|
| United States | 17.34% |
| South Korea | 8.99% |
| China | 4.74% |
| United Kingdom | 3.85% |
| Brazil | 3.72% |
| Others | 61.36% |
Source: SimilarWeb (March 2026)
Midjourney AI Pricing And Plans
Midjourney runs a paid-only model after dropping its free tier in 2022. All four plans grant commercial usage rights, while Pro and Mega add Stealth Mode for private generations. Designers working on Chromebooks typically pick the Standard plan for unlimited Relax-mode generations.
| Plan | Monthly Cost | Fast GPU Hours |
|---|---|---|
| Basic | $10 | 3.3 hours |
| Standard | $30 | 15 hours |
| Pro | $60 | 30 hours |
| Mega | $120 | 60 hours |
Source: Midjourney Official Pricing
Midjourney AI Traffic Sources 2026
Direct traffic drives 67.78% of all visits to midjourney.com, a clear sign of strong brand recall. Organic search adds 21.48%, paid search contributes 7.02%, and referrals account for 3.01%. Visitors spend an average of 8 minutes 27 seconds per session and view 19.43 pages.
| Channel | Share |
|---|---|
| Direct | 67.78% |
| Organic Search | 21.48% |
| Paid Search | 7.02% |
| Referrals | 3.01% |
| Social | 0.64% |
| Mail / Display | 0.07% |
Source: SimilarWeb
How Do People Use Midjourney AI?
Recent community surveys show 68% of users turn to Midjourney mainly for fun, while 32% use it as a professional tool. About 83% of respondents say they use it as a form of art therapy or creative relaxation. Creative apps on Chromebook often pair with Midjourney for full design workflows.
Marketing teams report cutting visual production time by 40%, while game studios and animation houses use Midjourney in early concept work at over 30% adoption. The V1 video model launched in June 2025 and now sees 60% month-over-month growth in usage.
Midjourney AI Company Stats 2026
Midjourney employs between 107 and 163 people as of 2025, up from just 11 employees in 2022. The company remains fully self-funded, with founder David Holz refusing all venture capital. Comparing AI image tools against Midjourney shows how lean the operation is relative to its peers.
Stripe named Midjourney its most globally distributed business in 2024. The company processes 20 to 40 image jobs per second across more than 10,000 GPU servers and has completed billions of generation tasks since launch.
Midjourney AI Product Updates 2026
The V7 model, released in April 2025, became the default in June 2025 and remains the benchmark through 2026. It includes Draft Mode for 10x faster iteration, Omni Reference for character consistency, and integrated video generation. ChromeOS AI features increasingly integrate with web-based image tools like the Midjourney web app.
Midjourney also launched Patchwork in late 2024, a multiplayer worldbuilding feature supporting up to 100 simultaneous users per workspace. In August 2025, the company announced a Meta partnership to license its AI image and video tech for Meta products.
FAQs
How many users does Midjourney have in 2026?
Midjourney has approximately 21 million registered Discord users as of early 2026, with daily active users ranging between 1.2 million and 2.5 million. Forecasts put the user base above 25 million by late 2026.
How much revenue does Midjourney make?
Midjourney earned roughly $500 million in 2025, up from $300 million in 2024. Forecasts put 2026 annual recurring revenue between $500 million and $600 million, driven by new enterprise plans.
What is Midjourney’s market share in AI image generation?
Midjourney holds 26.8% of the global AI image generation market, ahead of DALL-E at 24.4% and NightCafe at 23.2%. Adobe Firefly trails with 15.6%.
What countries use Midjourney the most?
The United States leads with 17.34% of desktop traffic, followed by South Korea at 8.99%, China at 4.74%, the United Kingdom at 3.85%, and Brazil at 3.72%, based on SimilarWeb data.
How much does Midjourney cost?
Midjourney plans start at $10 per month for Basic, $30 for Standard, $60 for Pro, and $120 for Mega. Annual billing offers a 20% discount across all tiers, and there is no free plan.
Sources
SimilarWeb – Midjourney.com Traffic Analytics
AIPRM – Midjourney Statistics
Gradually.ai – Midjourney Key Numbers
SQ Magazine – Midjourney Growth Data
