Figgs AI dropped from 2.39 million monthly visits in mid-2024 to 335 by January 2026. The free AI character chatbot shut down on December 30, 2024, without a formal announcement. This article covers the platform’s traffic data, engagement metrics, competitor comparisons, and the state of the AI character chatbot market after its closure.
Key Figgs AI Statistics
- Figgs AI recorded 2.39 million monthly visits during its May–July 2024 peak.
- Traffic fell 59% to 980,600 visits by November 2024, weeks before the shutdown.
- By January 2026, figgs.ai received just 335 visits per month.
- The global AI companion market reached $37.12 billion in 2025.
- AI companion app downloads grew 88% year-over-year in H1 2025.
How Much Traffic Did Figgs AI Get?
Between May and July 2024, Figgs AI averaged about 2.39 million monthly visits with 11-minute sessions and 10.29 pages per visit. By November 2024, visits had dropped to 980,600 and session duration fell to 7 minutes. Pages per visit nearly halved from 10.29 to 4.72.
| Metric | May–Jul 2024 | Nov 2024 |
|---|---|---|
| Monthly Visits | ~2.39 million | 980,600 |
| Avg. Session Duration | 11 min 12 sec | 7 min 2 sec |
| Pages Per Visit | 10.29 | 4.72 |
| Bounce Rate | 47.80% | 47.57% |
| Global Rank | N/A | #57,896 |
Sources: Creati.ai; Similarweb
Figgs AI Traffic After the Shutdown
The domain collapsed almost immediately after December 30, 2024. Semrush recorded 4,980 visits in September 2025 with an average session of 24 seconds. Organic search traffic fell 99.01% month-over-month at its steepest decline. By January 2026, only 335 visits remained — mostly users hitting a dead page.
| Period | Monthly Visits | Notes |
|---|---|---|
| November 2024 | 980,600 | Pre-shutdown baseline |
| September 2025 | 4,980 | −99.01% organic traffic |
| January 2026 | 335 | 76.21% bounce rate |
Sources: Similarweb; Semrush
How Did Figgs AI Compare to Competitors?
Figgs AI operated far below its competitors in raw traffic. Character.AI recorded about 200 million monthly visits by November 2024 and reached 20 million monthly active users by early 2025. SpicyChat AI drew 31.9 million visits. Chub AI had 7.6 million. Figgs AI’s per-session engagement (11-minute sessions, 10+ pages) held up against larger platforms, but it never reached the scale needed to survive.
| Platform | Monthly Visits (Nov 2024) | Revenue (2024) |
|---|---|---|
| Character.AI | ~200 million | $32.2 million |
| SpicyChat AI | 31.9 million | Not disclosed |
| CrushOn AI | 14.6 million | Not disclosed |
| Chub AI | 7.6 million | Not disclosed |
| Figgs AI | 980,600 | $0 (free model) |
| Replika | Not disclosed | $24–30 million |
Sources: Similarweb; Business of Apps
Why Did Figgs AI Shut Down?
The developers posted a brief notice on Reddit’s r/FiggsAI in December 2024 confirming the closure. Figgs AI ran a free-only model with zero revenue — no subscriptions, no ads, no in-app purchases. The team had announced in May 2024 a shift to new projects. Promised bug fixes never arrived. Users also reported data breaches during 2024.
Across the broader generative AI sector, 966 U.S. startups shut down in 2024, a 25.6% increase over 2023. AI accounted for close to 16% of all startup closures in 2025. Free platforms built on third-party models without defensible revenue faced the worst correction.
How Large Is the AI Companion Market in 2025?
The market Figgs AI operated in has expanded since the platform’s closure. Precedence Research sized the global AI companion market at $37.12 billion in 2025 and projects it to hit $552.49 billion by 2035 at a 31% CAGR. AI companion apps earned $82 million in H1 2025 and reached 220 million cumulative downloads through July 2025. Revenue concentration is steep: the top 10% of apps capture 89% of total market revenue.
| Metric | Value |
|---|---|
| Global market size (2025) | $37.12 billion |
| Projected market size (2035) | $552.49 billion |
| CAGR (2026–2035) | 31.00% |
| App revenue, H1 2025 | $82 million |
| Cumulative downloads (through Jul 2025) | 220 million |
| Download growth, H1 2025 vs. H1 2024 | +88% YoY |
| New apps launched in 2025 | 128 |
Sources: Precedence Research; ElectroIQ
Figgs AI User Demographics
Figgs AI never released demographic data. The broader AI character chatbot audience skews young and splits roughly evenly by gender. On Character.AI, 51.84% of users fall in the 18–24 range. The gender split is 50.61% male to 49.39% female. Among U.S. teens, 72% have tried an AI companion and 52% use one on a regular basis. Character.AI users have created over 18 million unique chatbots, adding 9 million new characters monthly.
Where Did Former Figgs AI Users Go?
Similarweb’s audience affinity data from November 2024 showed Chub AI as the closest match by user overlap, followed by SpicyChat AI and CrushOn AI. Reddit threads from early 2025 show former Figgs users also turning to Character.AI, Janitor AI, and NovelAI. Each covers some but not all of what Figgs had offered in terms of character creation and AI-driven roleplay features.
| Platform | Audience Affinity Rank | Monthly Visits (Nov 2024) |
|---|---|---|
| Chub AI | #1 | 7.6 million |
| SpicyChat AI | #2 | 31.9 million |
| CrushOn AI | #4 | 14.6 million |
Source: Similarweb
FAQs
What was Figgs AI?
Figgs AI was a free chatbot platform for creating and chatting with AI characters called “figgs.” It was popular with writers and role-playing fans before shutting down on December 30, 2024.
Why did Figgs AI shut down?
Figgs AI had zero revenue. It offered no subscriptions, ads, or in-app purchases. The development team shifted focus to new projects in May 2024, and the platform went offline in December 2024.
How many monthly visits did Figgs AI get?
Figgs AI peaked at about 2.39 million monthly visits between May and July 2024. By November 2024, traffic had dropped to 980,600. After shutdown, visits fell to 335 by January 2026.
What are the best Figgs AI alternatives?
Based on audience overlap, the closest alternatives are Chub AI, SpicyChat AI, CrushOn AI, Character.AI, and Janitor AI. Each covers different aspects of character creation and AI roleplay.
How big is the AI companion market?
The global AI companion market reached $37.12 billion in 2025 according to Precedence Research. It is projected to grow to $552.49 billion by 2035 at a 31% compound annual growth rate.
